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Shoppers. What are they? I know I am occasionally one. You know… those Saturdays when you do not know what to do. I mostly think, “Let’s walk around town.” Going in and out of stores, buying nothing. And sometimes shops succeed in selling you something. Maybe because there was a good deal, or you had a great personal experience. Even though you had no intention of buying anything. Online this happens too, browsing online stores on the couch while passively watching Netflix. How do you succeed in converting those visitors? Let’s find out!

Establish your brand and create a consistent look and feel across all platforms

Plan Ahead: Plan what you want your brand to look like. Do some market research and figure out who your target audience is. Create a mission statement for your brand. This will help to keep you focused on what you want to achieve.

Brand Book: A brand book is a document that outlines the guidelines for how your brand should be used. This includes things like your logo, colors, fonts, and tone of voice. This is a helpful tool to ensure that everyone involved in promoting your brand is using it correctly.

Consistent Look and Feel: Once you have created your brand book, it is important to make sure that all of your platforms have a consistent look and feel. Your website, social media, and marketing materials should all reflect your brand standards. This will help people to recognize your brand easily and build trust with potential customers.

Want to know more about branding? Read this article.

Make sure your website is easy to navigate and provides all the information shoppers need

Navigation is one of the most important aspects of a website, and it should be given careful thought to ensure that shoppers can find what they are looking for quickly and easily. The navigation bar should be prominently displayed and clearly labeled, and breadcrumbs should be used to help shoppers understand their location within the site. 

A search bar is also essential, as it allows shoppers to quickly find the products they are looking for. In addition, it is important to ensure that the website is consistent in its design and layout; shoppers should not be surprised by sudden changes in appearance or functionality. 

Finally, it is generally accepted that a shopper should be able to find what they are looking for within three clicks; any more than this, and they are likely to become frustrated and look elsewhere. By following these simple guidelines, you can ensure that your website is easy to navigate and provides all the information shoppers need.

Some tools you can use to optimize your website:

These two tools provide you with heat maps of your website. With these, you can identify problems that visitors might be having.

Engage across channels with machine learning

To fully engage and connect with shoppers across channels, machine learning must be used. Machine learning can help to provide intuitive shopping experiences for shoppers by predicting what they might want or need and providing recommendations accordingly. 

Additionally, machine learning can help to show up for shoppers when they are starting their gift lists and seeking gift ideas. By being present at these key moments, businesses can increase the likelihood of turning shoppers into customers. 

In today’s competitive landscape, we must use every tool at our disposal to engage and connect with shoppers. Machine learning is one of the most powerful tools we have and should be leveraged to its full potential.

Provide the best products, deals, and experiences

Searches containing the phrase “cheap and best” have grown significantly over the last few years, indicating that shoppers are increasingly looking for product deals. However, simply providing discounts is no longer enough to attract and retain customers. Shoppers now expect the best products, deals, and experiences. To meet these expectations, retailers must offer more than just surface deals. They need to provide a comprehensive shopping experience that is convenient, efficient, and enjoyable. By delivering the best products, deals, and experiences, retailers can create lifelong customers who are loyal to the brand.

By following these simple tips, you will be able to increase your conversion rates and turn shoppers into customers. If you want to stay updated on the latest marketing news and tips, subscribe to our newsletter and follow us on LinkedIn.

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