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As a marketer, you know that creating a high-converting Facebook ad creative is key to success. But what are the steps to achieving this? In this blog post, we’ll outline five simple steps to help you create ad creative that stands out from the competition and drives results. So, read on and start putting these tips into practice!

1. Use less than 20% text

Facebook ad creatives that use less than 20% text are more effective than those with a higher text percentage. Facebook’s rationale for this is that ads with less text are more visually appealing and, therefore, more likely to capture users’ attention. 

In addition, ads with less text are less likely to be flagged as spam. As a result, Facebook recommends that advertisers use as little text as possible in their ad creatives. 

However, it is vital to keep in mind that Facebook also considers the overall quality of the ad when determining its effectiveness. So while using less text may improve your chances of having your ad seen, it’s also essential to ensure that your ad is well-designed and relevant to your target audience.

2. Make use of storytelling

Facebook’s Quality ranking is based on the actions of users reading or watching your story. To create a strong plot, it is crucial to consider the following elements: the start, middle, and end. 

The start should introduce the reader to the current situation, leading to a conflict that is eventually resolved. 

The middle should contain obstacles that make the resolution more difficult, and the end should conclude the story with all conflicts resolved. 

Following these three steps, you can create a Facebook ad creative that tells a Story and captivates your audience.

3. Branding

When creating Facebook ads, it’s always a good idea to include some branding. This can be as simple as having your company logo or using your brand colors in the ad creative. Including branding in your ads can help ground the ad and make it more recognizable to people familiar with your brand. 

That said, only include branding in your ads if it genuinely helps the ad. Don’t force it if it doesn’t make sense. Ultimately, your goal is to create an effective ad that will reach your target audience.

4. Optimize for no-sound users

Regarding Facebook ads, great audio can make a big difference. But you also need to ensure that your ad makes sense without sound. This means including subtitles. 

Subtitles help ensure that your audience can follow along, even if they’re watching with the sound off. And Facebook users are more likely to watch videos with the sound off than on, so it’s essential to include subtitles in your Facebook ads.

By taking this simple step, you can ensure that your Facebook ads are effective, regardless of whether viewers watch with the sound on or off.

5. Call to action 

Just as a good story has a beginning, middle, and end, so should your call to action (CTA). A CTA is essential for giving your audience direction and helping to guide them through your sales funnel. 

And while there are many different ways to craft a CTA, the best ones share some key characteristics. First, they are clear and concise, making it immediately evident what the next step is. Second, they use strong language that inspires action. 

Phrases like “Buy now,” “Sign up here,” and “Try for free” are all classic examples of active CTAs. Finally, good CTAs are highly visible, incorporated into the text or shown as a button on the platform. So if you want to make the most of your marketing efforts, use a CTA that ticks all of these boxes.

So there you have it – five simple steps to creating high-converting Facebook ad creatives. If you want to learn more about Facebook advertising, be sure to subscribe to our newsletter. We’ll keep you up-to-date on all the latest tips and tricks for driving sales with this powerful marketing tool. And if you need help putting these principles into practice, feel free to reach out to us.

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