With over 1 billion monthly active users, TikTok has quickly become one of the most popular social media platforms. And, as with any popular platform, businesses are looking for ways to reach TikTok’s vast audience. One way to do that is through TikTok advertising.
TikTok ads are short video ads that appear between users’ videos. They can be up to 60 seconds long and can include sound, text, and effects. TikTok offers a variety of ad formats, including In-FeedNative Ads, Brand Takeovers, and Branded Hashtag Challenges.
Businesses of all sizes are finding success with TikTok advertising. But to ensure the success of your business, we will give you some tips on how to create a successful campaign.
Keep it short.
The average attention span is shorter than it used to be, so it’s important to make sure your video ad is engaging from the very beginning. TikTok recommends keeping your video ads to 21-34 seconds and making the first 3-10 seconds especially eye-catching (source). This is the best way to ensure that viewers don’t lose interest before they’ve seen your ad.
The best-performing TikTok ads highlight the key message or product within the first 3 seconds. This makes it immediately clear what the ad is about and helps to keep viewers engaged.
Catch attention, but be original
Consider what makes your product unique and focus on that in your ad. Secondly, use creative visuals and expressions to really capture the viewer’s attention. And finally, make sure your ad tells a story that ties in with your brand identity. When you create an ad that is authentic to your brand and tells a compelling story, you’ll be sure to catch attention and stand out from the rest.
Think outside the traditional ad format: TikTok offers brands the opportunity to think outside the traditional ad format. So get creative! Experiment with different types of videos, from short behind-the-scenes clips to creative how-tos. And don’t be afraid to have some fun with your videos – after all, that’s what TikTok is all about.
TikTok ads are vertical videos, so make sure your creative is formatted correctly.
Aspect ratio: 9:16 or 1:1 with sidebars;
Recommended dimensions: 1080 x 1920 pixels;
Video orientation: vertical;
Maximum video length: 15 secs for a single recording and up to 60 secs for several videos combined into one post;
File size: 287.6 MB max for iOS devices and 72 MB max for Android smartphones;
Supported formats: MP4 and MOV.
Centralize important objects
Centralizing important objects in your TikTok advertisements can help ensure that viewers remember your product or service. By keeping the focus on a single element, you can make sure that viewers take in all the information you want them to remember.
This can be especially effective for products or services that are complex or have multiple features. When viewers see an advertisement that is focused and easy to understand, they are more likely to remember the details and be interested in learning more.
Catchy music is key
Music is a powerful tool that can be used to influence the emotions and behaviour of listeners. This is why businesses often use music to create an emotional connection with their customers. For example, many stores use background music to make shoppers feel more relaxed and comfortable. And, of course, advertisers use music to make their commercials more memorable and persuasive. If you’re creating a TikTok ad, then it’s important to choose a catchy piece of music that will capture users’ attention and leave a lasting impression. The right song can make all the difference in whether your ad is successful or not.
Captions, captions, captions
Marketers need to create captions that are concise and informative, so that viewers can understand the gist of the video even if they don’t watch the whole thing.
Using captions effectively on TikTok requires a different approach than on other platforms like Instagram or YouTube. Since videos are shorter on TikTok, you need to be able to capture viewers’ attention right away. One way to do this is by using hashtags in your captions – this makes it easy for viewers to see what your video is about and decide whether they want to watch it or not. You also need to make sure that your captions are easy to read; using emojis or creative font choices can help make your captions stand out.
It’s all about a CTA
When creating TikTok ads, it’s important to include a call to action. This will tell the viewer what you want them to do with the information they’ve just seen. Without a call to action, viewers may simply move on and forget about your ad. To make sure your call to action is effective, use captions and hashtags as stated in the above paragraph.
Captions can be used to explain what you want the viewer to do, while hashtags can be used to make it easy for viewers to find your ad. By including a call to action in your TikTok ads, you can ensure that viewers will take the action you want them to.
That’s it for our top TikTok advertising tips! If you want to learn more about how to make the most of this powerful platform, subscribe to our newsletter. We’ll be releasing regular updates on all things TikTok, from creative ideas for marketing your brand or product to case studies of businesses that are crushing it on the app. In the meantime, experiment with these tips and see what works best for you and your business. And don’t forget to have fun with it! Creating content that engages your target audience is key to success on any social media platform, but especially on TikTok. So dive in and get creative.