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There are many platforms for marketing your product or service in today’s digital age. Among these is TikTok, the short video sharing app with over 500 million active users. Though it may not be the first platform that comes to mind when planning a marketing campaign, TikTok should not be overlooked; its engaged user base and creative potential make it a powerful tool for reaching consumers. This blog post will explore what TikTok is, how to use it effectively, and some best practices for beginners. Let’s get started!

Community Commerce

Community commerce is a type of social commerce that sits between community, shopping and entertainment. TikTok is not ‘just’ a social media platform since TikTok’s core is discovery and inspiration.

Creators are the platform’s core, but they are not just creators. They become an extension of marketing, promoting brand discovery and purchases. Many TikTok users have bought something while scrolling through their TikTok feed. There is even a hashtag called #TikTokMadeMeBuyIt, which went viral!

Smaller brands stand to benefit from TikTok.

For smaller brands, one of the biggest challenges is competing with bigger brands. One way to level the playing field is to build a strong presence on social media. TikTok is a great platform for smaller brands, because it provides an easy way to build a shopfront which will level the playing field!

Shopify And TikTok

Shopify and TikTok partnered up and thanks to this fantastic partnership, they have created an integration that enables Shopify store owners to connect their Shopify store to TikTok easily!

Now we can easily make videos with their video generator tool, enabling you to create high-quality content in minutes without needing the expertise triple-A editor.

With this integration, it is also possible to quickly set up and track conversion campaigns within Shopify by using the guided campaign creation tool. It is also easy to optimise your campaigns with Shopify’s dashboard, displaying valuable metrics and a funnel!

The TikTok Creator marketplace

The low cost of video production and the straightforwardness to edit and post videos has filled TikTok with content! TikTok wants to make it easier for creators to contact businesses and help them partner up with brands.

Since September 2021, TikTok has released a newer version of the creator marketplace, a Self-serve portal allowing marketers to find creators that best align with their interests. It also launched a Creator Marketplace API, allowing third-party businesses to manage and control the creator marketing process on TikTok.

Brands can post campaign briefings to creators by using Open Application Campaigns.

Creating engagement

Brands can create engagement by utilising branded hashtag challenges. A hashtag challenge is a challenge that prompts users to create a video and/or do a particular action and post it on TikTok while using that hashtag. It’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

These hashtag challenges are a whole new way of advertising since you are tapping into people’s desire to express themselves. This way, you are not only engaging with your target audience, but your target audience becomes co-creators, decision-makers, followers, buyers and the ultimate goal: Brand-ambassadors!

If you want to know in detail how these hashtag challenges work, check out this PAGE.

High engagement and loyalty

TikTok’s success is largely thanks to its personalised feed. Users get various videos based on their interests, which an algorithm is continuously serving them. The algorithm is also constantly being optimised in real-time, videos in their feed change based on their interactions(How long they watched the video or if they have liked it).

TikTok keeps users’ attention with three sorts of viral video content:

Celebrities: It has become a place to share content with fans. Many celebrities are just sharing snapshots of their daily lives and fun stuff or like Charlie Puth teasing future songs!

Moments of lifestyle: Sharing unexpected things, like humour, fashion, memes, and recipes.

Dance videos: People make up their own dances or expressions to music. TikTok has aided in the success of many songs, even on other social platforms.

User Expectations

What do users expect when they open up the app? They’re looking for a break from the mundane, something that will take them on a new experience and preferably make them laugh while doing it. That’s why the most popular content on TikTok is typically entertaining, whether it’s funny, cute, or just downright bizarre.

Engagement is also key – users want to feel like they’re part of the action, whether that means being able to comment on videos or, even better, collaborate with their favourite creators. When it comes to TikTok, users are looking for a good time above all else.

Music & Dance

Music and dance are integral to TikTok usage, with many users creating short videos set to popular songs. Content creators also often use hashtags to help their videos be discovered by users with similar interests. TikTok has brought success to many artists who have gone viral on the app, including Lil Nas X with his song “Old Town Road”.

In addition to promoting established artists, TikTok has also helped to launch the careers of new talents such as Charli D’Amelio and Addison Rae. Thanks to TikTok, music and dance are now more accessible than ever.


Till next time!



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