Instagram is a great social media channel for lifestyle brands. It enables you to exhibit your products and services in an appealing manner while also building trust with potential customers. Use these top Instagram tips for ad creatives to get the most out of the platform, and you’re advertising on.
When using a static image or carrousel
Always include your brand name
Any successful marketing campaign should put a lot of emphasis on branding. Building a strong brand is important for any company that wants to be successful in the long run since it helps people recognise your company. Using your brand name in your photos is a wonderful approach to increasing brand recognition and brand awareness.
People will still notice your brand name and are more likely to remember it in the future even if they don’t click on your advertisement. A straightforward but efficient method to increase exposure and foster long-term name recognition.
Include your brand colours
Using your brand colours can be a powerful way to catch people’s attention and make your ad stand out. And when it comes to lifestyle brands, this is especially important. After all, lifestyle brands are all about conveying a certain image and aesthetic, so using your brand colours in your Instagram ads is a great way to reinforce that.
It is critical that the image reflects the general vibe of your brand. If you’re a lifestyle brand that promotes a sense of adventure and discovery, for example, an image of a person trekking in a gorgeous landscape would be more successful than an image of a product on a blank background.
Show the product in use
People want to see how the product fits into their lives and how it can make their life better. For example, if you’re selling yoga mats, showing someone using the mat in their practice is much more effective than simply showing the mat itself. It gives people a concrete example of how your product can improve their life.
Call to action
This may sound simple, but it is worth emphasizing since without a call to action, your ads have no purpose other than to advertise the existence of your brand. This is a goal, however it is more beneficial to have a measurable goal, such as ‘click here’ or ‘shop now.’
Show multiple products in a carrousel
Carousels are a fantastic method to display numerous products on Instagram at once, especially for lifestyle brands. Brands can utilize a carousel to provide their audience with a 360-degree view of the product as well as extra information such as pricing, size, and color options.
Carousels can also be used to narrate a tale or highlight a noteworthy trend. A fashion firm, for example, could use a carousel to showcase a new collection, while a beauty brand could use one to showcase several makeup styles. Finally, carousels are a powerful and adaptable tool that can be utilized to bring your products to life on Instagram in a variety of ways.
When using video
Make use of on-screen text.
Video advertisements are a powerful tool for promoting lifestyle brands on Instagram. By nature, videos are expressive and engaging, making them ideal for capturing the attention of users scrolling through their feed. However, simply posting a video is not enough to guarantee success. In order to maximise the impact of your video ad, it is important to make use of on-screen text.
This will help to ensure that your key messages are communicated clearly, even if users only watch the video for a few seconds. On-screen text also gives you an opportunity to include additional information about your brand or display a quote that reflects your brand’s values. When used effectively, on-screen text can help to make your video ad more effective and successful.
Short scenes of the product in-use
Short scenes of the product in use can be interspersed with other visuals, such as close-ups of the product itself or shots of the brand logo. This format is effective in drawing viewers in and providing a luxurious, aspirational feel. It also allows brands to tell a story about their product, highlighting its features and benefits in a way that is difficult to do with static images. As a result, short scenes of the product in-use can be an invaluable tool for lifestyle brands looking to create impactful video ads on Instagram.
Show the experience
To design an effective Instagram marketing campaign for a lifestyle business, focus on making videos that authentically portray the brand experience. This includes displaying the product in a variety of settings and emphasizing the distinctive characteristics and benefits that distinguish it.
It is also critical to tell a story that will captivate the target audience and give them a reason to care about the brand. Brands can design advertising that not only catch attention but also make a lasting impact by doing so.