SEO is an ever-changing world, with new trends and techniques constantly popping up. If you’re not keeping up with these changes, your website can quickly fall behind your competitors. So, how can you ensure that your SEO strategy is up-to-date for 2022? In this blog post, we’ll look at some key SEO trends to watch out for the rest of the year. Keep reading to learn more!
What SEO trends will stay, and what trends are new?
The world of SEO is not something that changes overnight, but every year search engines will make some new changes. What stays the same is that you should always continue to think about intention (Search intention). Google and you must share the same goal: to provide the best and most relevant answer to the user’s search. Firstly, you should optimise your website for the user rather than the algorithm.
What to keep in mind are:
So what are the new things?
- Video content
- Voice search
Also, google is trying to rely more on AI with the MUM update. MUM stands for: Multitask Unified Model, designed to make future user experiences even more multimedia. Google will be able better to evaluate video and audio files in the future and present consumers with relevant information in various ways. This makes video content optimisation more important than ever.
What are the factors that Google ranks with, in 2022?
When it comes to ranking webpages, Google takes many factors into account. One of the most important is the website’s content. In order to rank high, your website must have high-quality, relevant content. Additionally:
- Relevant keywords, found by doing keyword research
- Linkbuilding, which increases page authority
- Positive user experience
- Optimisation for mobile devices (Not only for smartphones)
Where you should put extra attention in 2022:
- Video content
- Voice Search
- The MUM update
- Long Tail SEO based on Zero Click Search (Zero click search are search results that give information immediately when you arrive at the search results. For example Wikipedia)
In this blog, we will focus mainly on the trends in the last list.
This is getting more popular than ever, since it requires very little attention from the consumer. You can see this from the popularity of TikTok and YouTube that videos are helpful, add value for the consumer and increase your rankings.
Videos that are very popular in e-commerce are: Unboxing videos & review sessions, but get creative! If you sell computer parts, you can do computer building videos or if you sell gardening products, it is possible to create sped-up videos about a plant growing. The options are endless.
Fun fact: did you know that YouTube is the second most popular search engine in the world besides Google?
To ensure that consumers get the most out of your video material, break it into chunks with jump labels. Subtitles can also assist consumers in understanding what the video is about and what value it provides in the first 5 to 10 seconds.
Google will show these videos in a video carousel on the search results pages (SERP), increasing your visibility.
Voice search is a feature that is often underestimated. While it may not be used as frequently as traditional search methods, it can be extremely handy in certain situations. For example, if you are driving and need to find a store, you can use voice search to locate the nearest business quickly. This can be especially useful for store owners who have a physical location as well as an online presence.
By optimizing their website for voice search, they can ensure that their store appears first in the results, no matter where their customers are searching from. In today’s world, it is important to take advantage of every opportunity to reach potential customers, and voice search is one of the most powerful tools available.
The MUM update
The MUM update to Google’s text-to-text framework is a major advancement in how the company helps you with complex tasks. With MUM, Google not only understands language, but can also generate it. This makes MUM 1,000 times more powerful than the previous BERT model. MUM is trained across 75 different languages and many different tasks at once, allowing it to develop a more comprehensive understanding of information and world knowledge than previous models. This makes it an invaluable tool for users who need help with complex tasks that require understanding and generating large amounts of text. With MUM, Google is able to provide better assistance with a wide range of tasks, making the company’s services more useful than ever before.
Long Tail SEO based on Zero Click Search
Zero click searches are a serious problem for website owners as they reduce traffic to their site. When a user enters a query into a search engine, the search engine scours the internet for the most relevant results. However, if the answer to the query can be found immediately at the top of the search results, the user may not bother to click on any of the results, meaning that they will never reach the website in question.
Therefore, Long-tail SEO is a particularly important type of SEO because it focuses on more specific, low-volume queries. These queries are often more precise and require more detailed answers than the typical short-tail query. As a result, they cannot be displayed directly in the SERP.
SEO isn’t just about optimizing your website and filling it with keywords. These days, you also have to think about how you can use videos and voice search to your advantage, as well as long tail keywords that will help you rank higher and avoid zero click searches. Our team at CroudX is here to help you make the most of these opportunities and continue driving traffic and sales to your site. Have questions or need help getting started? Contact us today!
Till next time!
Check out our previous blog!