When starting a Shopify store, you will be confronted with the vast marketing world. Do I need marketing? What channels to use? How to set up these channels? As always, We’ll answer all your questions in this blog!
First off, do you even need marketing? This can be answered by a counter-question: Do you want to accelerate your Shopify store and stay ahead of the competition? If you nodded (and I know you did :)) then without further ado, let’s show you the existing and most relevant marketing channels!
Social media marketing
What is social media marketing? It’s the use of online platforms, such as Instagram or Facebook, to promote and sell your products or services. But there’s more to it than that. Social media marketing requires a strategic approach if you want to be successful.
Why is social media marketing important? Well, it’s one of the most effective ways to reach your target audience. Facebook has more than 2,3 billion monthly active users, Instagram has more than 1 billion monthly active users. And Pinterest has more than 454 million monthly active users. That’s a lot of potential customers!
Suppose you’re not using social media marketing. In that case, you’re missing out on a huge opportunity to reach more customers and grow your business to its full potential. Start using social media marketing today and see the results for yourself.
You can set these channels up yourself through their user-friendly portals. But to get the most out of this, you can let senior marketers set this up for you. Since they know the best practices and will be able to create an easy-to-use account structure (More of this at the end of the blog).
E-mail marketing
Email marketing is one of the oldest and most effective digital marketing channels. It’s a tried and true way to reach your customers and build relationships with them to lead to conversions and sales.
But what is email marketing, exactly? At its core, email marketing is simply the act of sending targeted messages to your customers or prospects. These messages can be anything from promotional material to updates on your latest product offerings.
The benefits of email marketing are numerous. For one, it’s a highly cost-effective way to reach your audience. You can also segment your email list to send highly targeted messages that resonate with your recipients. And because people tend to check their email regularly, you can be assured that your message will be seen.
Suppose you’re looking for a tried and true marketing channel that can help you reach your target audience. In that case, email marketing is a great option. Consider using a platform like Klaviyo, which makes setting up and running an email marketing campaign a breeze. Klaviyo integrates with Shopify, so you can easily create targeted email campaigns based on your customers’ purchase behaviour.
Email marketing is an essential part of any digital marketing strategy. So if you’re not currently using it, now is the time to start.
Search engine optimisation
SEO, or search engine optimisation, is a process by which you can improve the visibility and ranking of your website or webshop in search engine results pages (SERPs). Optimising your site for specific keywords and phrases makes it more likely that people will find your content when searching for information related to your business or product.
Shopify has a built-in SEO tool that can help you optimise your website for search engines. Yoast is another popular SEO tool that can be used with Shopify.
There are many benefits of using SEO marketing, including:
- Increased visibility and traffic: One of the main benefits of SEO is that it can help your website or webshop to rank higher in search engine results pages, making it more likely that people will find and visit your site.
- Improved brand awareness: As your website or webshop becomes more visible in the search engines, more people will become aware of your brand. Optimising your site for the search engines makes it more likely that people will find your content when searching for information related to your business or product. This can lead to increased traffic and sales
- Improved search engine rankings: By optimising your site for specific keywords and phrases, you can improve your site’s ranking in the search engines. This can result in more traffic and leads from the search engines
- Increased ROI: SEO is one of the most cost-effective ways to market your business online. It can be an effective way to improve your website’s visibility and traffic. It can result in a high return on investment (ROI).
Search engine advertising
Search engine advertising (SEA) is a form of online marketing that helps you promote your business on search engines. By using SEA, you can improve your visibility on these search engines and reach more potential customers.
SEA is an effective way to reach potential customers who are actively searching for products or services like yours. It can be a vital part of your overall marketing strategy, helping you to reach more people and grow your business.
If you’re not using SEA, you’re missing out on a great opportunity to reach potential customers and grow your business. So why not give it a try? You could see some amazing results!
Content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing is a highly effective way to reach your target audience and promote your brand. When done correctly, content marketing can increase traffic to your website, generate leads, and boost sales.
If you’re looking for a cost-effective way to promote your business, content marketing is the way to go. With content marketing, you can reach a large audience without spending much money. And, since content marketing is all about providing valuable information to your audience, it’s a great way to build customer loyalty and trust.
Automated marketing
Automated marketing is the process of using technology to streamline and automate marketing tasks. This can include everything from email marketing and social media campaigns to targeted ads and content creation.
The benefits of automated marketing are clear. By automating repetitive tasks, businesses can save time and resources while still delivering a high-quality customer experience. Automated marketing also allows businesses to target customers more effectively, increasing the chances of conversion.
The Shopify app store is a great place to start if you want to explore automated marketing options for your business. With hundreds of apps to choose from, you can find an option that fits your needs and helps you achieve your marketing goals.
Automated marketing is a vital part of any modern marketing strategy. By streamlining and automating marketing tasks, businesses can save time and resources while still delivering a high-quality customer experience.
Suppose you’re not using automated marketing in your business. In that case, you’re missing out on a powerful tool that can help you achieve your goals.
To conclude
There are many channels to pick from, so you might not know how to set some up. No worries, CroudX offers solutions and endless possibilities! Check out our website and contact us for a free audit and let’s talk about your opportunities within marketing!
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Till next time!
Check out our previous blog!
